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Social Media, website, blog or face-to-face communication?

August 22, 2011 by Raffaele

Potential customers will always prefer face-to-face communication and it will never replace online communication. Networking online is good for leads, traffic, build your brand, cutomer support, feedback and sales as well, but face-to-face will always give something more. Social media can not replace your website. There are millions of people on Facebook, Twitter, LinkedIn and … Read more

How often should you submit your web site?

February 8, 2011 by Raffaele

You’ve probably seen them on the web and you’ve probably received many spam email messages from search engine submissions: services that promise you to submit your web site to thousands of search engines and that tell you that your web site will get high search engine rankings if you just submit your web site often enough.
The frequency of your search engine submission is not important.

When you submit your web site URL to a search engines, you basically ask the search engine spiders to visit your web site and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won’t list your web site.

How to choose the right web page title

February 4, 2011 by Raffaele

The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your website.

The title of a web page is the text that is written between the and tag in the HTML code of a web page. If you write the right text between these tags, your website can get more targeted visitors.

Why are web page titles so important for your web site success?

Filter words and stop words for SEO

February 4, 2011 by Raffaele

Google and other big search engines ignore common words such as ‘the’, ‘of’, ‘where’, as wel as certain single digits and single letters. These words are called “filter words”. They are ignored because they tend to slow down a search without improving the results.

Of course, every search engine has its own list of filter words. We’ve found out that the following words seem to be ignored by most search engines:

a, about, an, and, are, as, at, be, by, from how, i, in, is, it, of, on, or, that, the, this, to was, we, what, when, where, which, with.

Do not use unethical tricks for search engine optimization

February 3, 2011 by Raffaele

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a website. This dilutes the quality of search results and the accuracy of search results becomes questionable.

For this reason, search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low-quality content.

If you use a website promotion tool that uses these unethical tricks and techniques, you’ll put your web business at severe risk.

Our SEO freelancers use only ethical search engine optimization methods. We use only techniques that produce lasting results and that won’t offend search engines.

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