Get in touch for SEO and WordPress Services

Freelance SEO Kent

Discover the Secret Weapon for Skyrocketing Your Website Traffic and Converting More Customers. Unleash the Power of Customized SEO Strategies Tailored Specifically for Your Kent-Based Business. Dominate Online with Freelance SEO Kent Discover the secret to skyrocketing your online visibility and outranking the competition with expert SEO services tailored to your business. Unleash the full … Read more

Who is an SEO expert?

Investing in an SEO freelancer is like buying a ticket to the race: with the right strategy, you can get to the finish line quickly and with great rewards! The Surprising Impact a SEO Expert Can Have on Your Business Are you looking for ways to boost your business’s online presence? Hiring a SEO expert … Read more

How to find a WordPress SEO Consultant

Are you looking for ways to improve your WordPress site’s SEO? A WordPress SEO consultant can help you optimize your site for better visibility in search engines. In this post, we’ll share some tips on how to choose a reputable WordPress SEO consultant. read on! SEO can be a complex and confusing topic, but it … Read more

What is a SEO Cluster?

A SEO cluster is a group of articles on similar topics that are interconnected with each other through links. They are also known as topic clusters. The main idea behind creating a SEO cluster is to target a specific keyword and rank for that keyword by creating several pieces of content that are all interlinked. … Read more

The 5 Point For Marketing Communication

1. Know who your customers are

2. Show them you care

3. Tell them you care

4. How to show them you care

5. Make it personal

1. Know who your customers are

This step is critical whether you operate ‘Business to Business’ or ‘Business to Customer’. Companies need to have a true understanding of all their customers so that they speak sympathetically and effectively to them all.

It’s also important to realise that there’s a big difference between knowing your customers and understanding them. Like an iceberg, with 10% is above the waterline and 90% below, knowing represents the 10% and you could classify this type of information as logical and fact based.

However, the factor that makes the real difference, and which represents the 90%, is your understanding of them. This is information at an emotional level – and that’s below the waterline.

The first thing to do is to write out the profile of your ideal customer, and as you do this, imagine them sitting opposite you so that you get a really good image of them in your mind.

If the range of your customers is wide, try to identify the average person. If you have more than one type of ideal customer, do it for each one. The key questions to ask are:

Fact-based information (above the waterline)

  • Is your customer male or female?
  • What is their name?
  • How old are they?
  • What do they look like?
  • What are they wearing?
  • What kind of work do they do?
  • What do they earn?
  • Do they have children?
  • How old are the children?
  • What kind of schools do the children attend?
  • What does the spouse/partner do?
  • What kind of car do they drive?
  • What kind of dwelling do they live in?

Emotionally-based information (below the waterline)

  • What do they care about?
  • What causes them pain?
  • What are their main fears and frustrations?
  • What keeps them awake at night?
  • What is the number one problem they need to solve?
  • What would be the preferred outcome – what do they really want?
  • What is the reason for them wanting that outcome?
  • What would be the result of them achieving that outcome?

This exercise enables you to understand your customers as well as, and sometimes better than, they understand themselves.

2. Show them you care

If you can connect with your customers at an emotional level, you have the ammunition tosucceed. However, in order to do this, you have to care – and to show that you care. Think about the people in your own life with whom you connect at an emotional level. You go out of your way for them. You remember and celebrate their special occasions by possibly giving presents.

It’s the same with your customers. For example, once you know their needs, and if it doesn’t blow your budget, consider giving them something they would value. It might just be the spark that differentiates you from your competitors and it might encourage their loyalty.

3. Tell them you care

Many personal relationships flounder because partners are reluctant to express their true feelings about each other. It’s the same with customer relationships, so the message very simply is show them you care by educating them regarding your products, as well as motivating and inspiring them to keep coming back to you, rather than to the competition.

4. How to show them you care

There’s a whole range of ways to build customer loyalty and to keep them interested in your organisation. Examples are newsletters, blogs, emails, tele-seminars and webinars.

5. Make it personal

When you communicate with your customers, do it on a personal level. Inject your personality into your messages. Don’t at any cost let them think that you’re sending out mass mailings. Let your friendship shine through. Write as you speak. Talk from your heart. If you have children, let people know how they’re getting on at school. If you have pets, talk about them. Find out your customers’ birthdays and anniversaries and wish them happiness on the day. These things make a real difference to building customer loyalty.

How to optimise your marketing channels

Blog A/B test blog CTA location, color, copy, and design. Use a secondary CTA to convert visitors into subscribers. Use Smart CTAs to provide more personalized experiences. Put target keywords near the front of your blog headlines. Keep your headlines short: 65 characters or less. Use brackets in your headlines to call out content formats. … Read more

Why do you need an SEO Expert?

While SEO Freelancers can provide clients with valuable services, some unethical SEO Consultants have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google and other search engine guidelines may result in a negative adjustment of your site’s presence in the … Read more

Improve Search engine ranking – SEO

Search Engine Optimisation is the future of the web marketing, and social media and pay per click campaign are a good additional ways to reach the web target. There are lots of of informations about SEO on the internet. If your websites are constantly difficult to get good ranking in search engines, do consider update it … Read more

SEO 2022 – what is outdated and what is important

SEO has changed the past years that many online marketers are not sure what is outdated, what is important, what will actually work.

Submit your website to Google in order to appear in search results and have a good ranlking is nonsense.

Ranking is not the supreme end goal that it used to be. You could rank quite well for a term, get traffic, and make nothing from it.

SEO doesn’t require only technical expertise from IT and Web Designer making sure your website is crawlable and setting up redirects and XML sitemap files, but also web marketing expertise.

On-page or off-page SEO? When you invest in content, that content can be used for webpages, blog posts, lead generation offers, and guest posts on other sites. On-page SEO will bring more links over time. Your SEO strategy should be focuses on quality throughout on-page optimization, off-page optimization, user experience, and conversions.

What about Keywords? There is no ideal number of times that you should repeat a keyword on a page.

Meta Description? Having a relevant, compelling meta description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere.

Make sure you have a social media strategy and to think of it as part of your search optimization efforts.

Your homepage content should be long enough to clarify who you are, what you do, where you’re located, how you offer support, your value proposition, and what visitors should do next.

Microsites and other domains I own that link or redirect back to my site will help my SEO? No, Google knows the domain registration name and the server where the website is hosted.

If you can take one thing away from this guide, it’s this: “Search experience optimization” is what SEO should really stand for.

Get in touch for SEO and WordPress Services

Are you struggling to improve your website's search engine rankings? A skilled SEO and WordPress consultant can help you navigate the ever-changing digital marketing landscape. With a deep understanding of keyword research, on-page optimization, and content strategy, a consultant can elevate your website's visibility and drive organic traffic. A WordPress consultant can also optimise your site's performance, user experience, and security, ensuring it aligns with the latest best practices.

Moreover, working with an experienced SEO and WordPress consultant goes beyond simply boosting your online presence. It involves creating a holistic digital strategy incorporating social media integration, mobile responsiveness, and optimisation of conversion rate. By leveraging expertise in Google Analytics and data analysis, consultants can provide actionable insights to maximize the effectiveness of your online campaigns. With guidance and support, you'll have the competitive edge needed to thrive in today's crowded online ecosystem.