SEO has changed the past years that many online marketers are not sure what is outdated, what is important, what will actually work.
Submit your website to Google in order to appear in search results and have a good ranlking is nonsense.
Ranking is not the supreme end goal that it used to be. You could rank quite well for a term, get traffic, and make nothing from it.
SEO doesn’t require only technical expertise from IT and Web Designer making sure your website is crawlable and setting up redirects and XML sitemap files, but also web marketing expertise.
On-page or off-page SEO? When you invest in content, that content can be used for webpages, blog posts, lead generation offers, and guest posts on other sites. On-page SEO will bring more links over time. Your SEO strategy should be focuses on quality throughout on-page optimization, off-page optimization, user experience, and conversions.
What about Keywords? There is no ideal number of times that you should repeat a keyword on a page.
Meta Description? Having a relevant, compelling meta description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere.
Make sure you have a social media strategy and to think of it as part of your search optimization efforts.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located, how you offer support, your value proposition, and what visitors should do next.
Microsites and other domains I own that link or redirect back to my site will help my SEO? No, Google knows the domain registration name and the server where the website is hosted.
If you can take one thing away from this guide, it’s this: “Search experience optimization” is what SEO should really stand for.
