The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your website.
The title of a web page is the text that is written between the and tag in the HTML code of a web page. If you write the right text between these tags, your website can get more targeted visitors.
Why are web page titles so important for your web site success?
Google and other big search engines ignore common words such as ‘the’, ‘of’, ‘where’, as wel as certain single digits and single letters. These words are called “filter words”. They are ignored because they tend to slow down a search without improving the results.
Of course, every search engine has its own list of filter words. We’ve found out that the following words seem to be ignored by most search engines:
a, about, an, and, are, as, at, be, by, from how, i, in, is, it, of, on, or, that, the, this, to was, we, what, when, where, which, with.
Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a website. This dilutes the quality of search results and the accuracy of search results becomes questionable.
For this reason, search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them. They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low-quality content.
If you use a website promotion tool that uses these unethical tricks and techniques, you’ll put your web business at severe risk.
Our SEO freelancers use only ethical search engine optimization methods. We use only techniques that produce lasting results and that won’t offend search engines.
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